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Proven counsel based on tailored analysis, data-driven insights, and broad market understanding. Your success is our mission.

Proven Counsel

Trusted by 80% of the top 10 Fortune 500 technology companies for guidance and strategy

Tailored Analysis

Our clients receive highly customized strategic insights and analysis that help guide market strategy

Broad Market Expertise

Integrating market expertise and industry experience to reveal the bigger picture

Delight Scale

Product Experience Measurement Reimagined

With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.

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Why Use the Delight Scale?

Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.

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Trusted by 80% of the top 10 Fortune 500 technology companies